UNIQLO X PARK
A unique collaboration to support disadvantaged girls by giving them access to the benefits of playing soccer.
Timed to launch during the FIFA Women's World Cup in France. PARK designed a capsule T shirt collection and football which launched across Europe and Australia in Uniqlo flagship stores.
PARIS, LONDON, BARCELONA, BERLIN, AMSTERDAM, STOCKHOLM, LYON, MELBOURNE AND SYDNEY.
The campaign features professional footballer Steph Catley, Vice Captain Australia
le football feminin peut changer le monde!
There is a movement developing around the world to empower girls and women through sports. Playing football offers girls an opportunity to build their self-esteem, courage and confidence. It’s a place where they can take up leadership positions and increase their belief in their own ability.
This translates into everyday life – it encourages them to take initiative, raise their voices and attempt things they never thought possible. When community members see girls achieve in football, they recognise their potential to achieve in other areas. Football is a powerful tool and platform to strengthen social ties, networks, engage the community and promote positive messages. In short, wins on the pitch translate into wins off the pitch.
That's why we teamed up with UNIQLO to shine a light on this opportunity and help girls around the world reach their potential.
For every ball purchased, another identical ball is passed to a girl in need. Half the profits from T shirt sales are donated the Chitral Women's Sports Club, to enable them to expand their programs and provide a safe environment for the girls to play.